Monday, June 11, 2012

Angst for no reason

Its one of those days when I must express as much as I can; albeit for no obvious or visible reason. Call this a phase, but there are times when I get hassled when life is too easy. What sparks these thoughts can be as seemingly insignificant as an urchin trying to sell you something, a song that plays somewhere, or a casual remark people make. This blog’s title is from Pearl Jam's song 'Light Years'. I heard this piece on the way to work on a bland Monday morning. Something about the song made me want to read the lyrics before my day started. Sometimes, a song sparks something. We find inspiration in our run-of-the-mill day from what we hear with a guitar strum or, just the way the it’s sung. For that matter, anything sung by Eddie Vedder is intriguing. Now here’s the line that got me good-
We were but stones, your light made us stars.
It’s not a love song, and that made my day better already. It could be a tribute to a lost friend or teacher, or someone who just made you a better person. Where did that part of me go? I used to listen to so much music. Are musicians today sponsored by corporates provided they don’t sing against the establishment? Where are songs that question our existence? Is this the matrix we are living in, created by governments and corporations, designed to keep you brain-dead, cyclically spending your income in malls and advertised products? Being a marketing professional, I should be on the other side, defending the consumerist’s propaganda.

A fiery molten angst boiled from inside of me, crying out loud for losing out on precious time when more substantial things could have been done. Yes, this is the start of some serious reaction from a soul that killed itself. I had a dream of a spontaneous act- hiring a Royal Enfield motorcycle- the only brand I will mention in my message, because it refuses to alter from the image it created in a long gone past. It’s only message is ‘trip’. It survives in an age of better technology and marketing gimmicks. There was a time in my younger days when I swore I would own that thing the day I had that money. But I never did. That would have been a free me- in Ladakh or the hills somewhere or a village, eating with the people, discussing their lives, if not trying hard to solve anything, playing local street games, listening to children about their perception of the world. Instead, I am here, typing away to release this steam, amongst singing smart phones and other career minded machines working in silos. I am this short of standing up and screaming. But that will not create a solution, or even a mirage of what to do. There’s something that needs to be sorted out.
A city, country or community that has brilliant people running its corporations but is brain dead about its basic people issues is a post-apocalyptic ruin already, with zombies controlled by messages on the radio and billboards. That’s a death in the making.
I die every day. Today, my colleague and I discussed how to keep people from stealing our chairs. ‘I am going to paste a label with my name on it.’ So there. The other activity that we all indulge in- how to reserve the non-vegetarian meals in the cafeteria, that race we love running. The day is peppered with these vague acts, like rats in a sewer. Yes we do get some ‘work’ done. I like to think I put my creativity to some use, but with a constant question on why and where that will lead to. Why do we allow ourselves to live like this? It’s one thing if I am not capable of anything else. But when I am, then this is nothing short of sin to continue doing this.
Someone tells me that one way to avoid such self-inflicted torture is to break the mundane routine. Do something else, do different things with different people. But the basis of this angst does not go away.
I find inspiration from other people who are out there attempting difficult things. I admire them because they are out of their comfort zones. They are following a passion, being entrepreneurial, taking risks and ownership of what happens to their lives.
Consuming less is on the frontier. I aspire to create content and not just consume it. We have enough tech devices around us to consume content like surfing the internet, download apps, music and movies. But why do we not create? I vow to create more than I consume. Be it an angsty post and sketch like this one. I will write more to decipher and deconstruct this mould I live in, maybe extend it to do more. I want to inspire others as well. I want to consume less, even otherwise- be it food or resources. I rather be that skinny steam engine driver, with an eye on the landscape ahead, instead of the fat passenger waiting for his dessert in the luxury coach.
I feel my life is at its best when I travel, walk the streets of unknown places and talk to local people. I am on the verge of getting over owning stuff. That’s another thing about owning things. There’s so much one can do with owning gadgets, cars and real estate. These things mean nothing if one does not know what to do with these things. People who spend a lifetime trying to own stuff end of sad and depressed. Happier is the man who creates from his bare hands and shares the knowledge. A true creator will see sustainable happiness in what he creates, and will destroy anything that means nothing or offers nothing for the future.
‘Push an initiative every Monday’ is a graphic that sits on my desktop. Make the day meaningful. Do something for your colleagues or communities that need not work towards your performance evaluation. Give a part of your efforts away. It will become something, someday.

Angst for no reason

Its one of those days when I must express as much as I can; albeit for no obvious or visible reason. Call this a phase, but there are times when I get hassled when life is too easy. What sparks these thoughts can be as seemingly insignificant as an urchin trying to sell you something, a song that plays somewhere, or a casual remark people make. This blog’s title is from Pearl Jam's song 'Light Years'. I heard this piece on the way to work on a bland Monday morning. Something about the song made me want to read the lyrics before my day started. Sometimes, a song sparks something. We find inspiration in our run-of-the-mill day from what we hear with a guitar strum or, just the way the it’s sung. For that matter, anything sung by Eddie Vedder is intriguing. Now here’s the line that got me good-
We were but stones, your light made us stars.
It’s not a love song, and that made my day better already. It could be a tribute to a lost friend or teacher, or someone who just made you a better person. Where did that part of me go? I used to listen to so much music. Are musicians today sponsored by corporates provided they don’t sing against the establishment? Where are songs that question our existence? Is this the matrix we are living in, created by governments and corporations, designed to keep you brain-dead, cyclically spending your income in malls and advertised products? Being a marketing professional, I should be on the other side, defending the consumerist’s propaganda.

A fiery molten angst boiled from inside of me, crying out loud for losing out on precious time when more substantial things could have been done. Yes, this is the start of some serious reaction from a soul that killed itself. I had a dream of a spontaneous act- hiring a Royal Enfield motorcycle- the only brand I will mention in my message, because it refuses to alter from the image it created in a long gone past. It’s only message is ‘trip’. It survives in an age of better technology and marketing gimmicks. There was a time in my younger days when I swore I would own that thing the day I had that money. But I never did. That would have been a free me- in Ladakh or the hills somewhere or a village, eating with the people, discussing their lives, if not trying hard to solve anything, playing local street games, listening to children about their perception of the world. Instead, I am here, typing away to release this steam, amongst singing smart phones and other career minded machines working in silos. I am this short of standing up and screaming. But that will not create a solution, or even a mirage of what to do. There’s something that needs to be sorted out.
A city, country or community that has brilliant people running its corporations but is brain dead about its basic people issues is a post-apocalyptic ruin already, with zombies controlled by messages on the radio and billboards. That’s a death in the making.
I die every day. Today, my colleague and I discussed how to keep people from stealing our chairs. ‘I am going to paste a label with my name on it.’ So there. The other activity that we all indulge in- how to reserve the non-vegetarian meals in the cafeteria, that race we love running. The day is peppered with these vague acts, like rats in a sewer. Yes we do get some ‘work’ done. I like to think I put my creativity to some use, but with a constant question on why and where that will lead to. Why do we allow ourselves to live like this? It’s one thing if I am not capable of anything else. But when I am, then this is nothing short of sin to continue doing this.
Someone tells me that one way to avoid such self-inflicted torture is to break the mundane routine. Do something else, do different things with different people. But the basis of this angst does not go away.
I find inspiration from other people who are out there attempting difficult things. I admire them because they are out of their comfort zones. They are following a passion, being entrepreneurial, taking risks and ownership of what happens to their lives.
Consuming less is on the frontier. I aspire to create content and not just consume it. We have enough tech devices around us to consume content like surfing the internet, download apps, music and movies. But why do we not create? I vow to create more than I consume. Be it an angsty post and sketch like this one. I will write more to decipher and deconstruct this mould I live in, maybe extend it to do more. I want to inspire others as well. I want to consume less, even otherwise- be it food or resources. I rather be that skinny steam engine driver, with an eye on the landscape ahead, instead of the fat passenger waiting for his dessert in the luxury coach.
I feel my life is at its best when I travel, walk the streets of unknown places and talk to local people. I am on the verge of getting over owning stuff. That’s another thing about owning things. There’s so much one can do with owning gadgets, cars and real estate. These things mean nothing if one does not know what to do with these things. People who spend a lifetime trying to own stuff end of sad and depressed. Happier is the man who creates from his bare hands and shares the knowledge. A true creator will see sustainable happiness in what he creates, and will destroy anything that means nothing or offers nothing for the future.
‘Push an initiative every Monday’ is a graphic that sits on my desktop. Make the day meaningful. Do something for your colleagues or communities that need not work towards your performance evaluation. Give a part of your efforts away. It will become something, someday.

Wednesday, June 06, 2012

Corporate communications and Marketing folks think and write differently

There's a common misconception that needs to be addressed just in case you didn't see the difference. We tend to assume that anyone who has writing skills to address the masses can do both jobs- of Marketing as well as Corporate communications. So wrong! Corp comm people are different from Marketing folks simply because of the kind of functions they both handle and the purpose for which they write. Both possess the ability to write for the masses. Its the demeanor, style and approach they differ in.
Writing for Marketing material needs the creative jazz from magical mavericks. Conceptualizing and execution of ideas is the forte of people who have the ability to create a need, or lust factor for a product. The hyperactive, flamboyant marketing guys do not think in a straight-jacketed way and are always looking out for what's out there, what's exciting and engaging. There is a constant need to create a Unique Selling Proposition. There is a certain willingness to take risks and they want to work with new and various possibilities. They have an eye on competition, are constantly aware of the media, want to know what the other guys are doing, and how to beat their campaign some way.

Corp communications requires its writing to be as close as possible to the organization's voice, with least selling intent or jazz- to its stakeholders- its clients and employees. There is lesser scope for deviating from the tone and language of the company. The expressions and messages of the leadership to its people have to reflect in the writing style. They need to stick to facts and have to be careful not to go overboard. What they say in the public domain, or to its employees can be held against them with more severity. This writing style is for a more serious forum. Corporate communications does not attempt to sell or market anything.

So next time you think your Corp comm guy is not sending you exciting stuff or the Marketing guys are on a constant high when it comes to standard serious messaging, that's because they are attempting the others' work!

People with the same skillset excel in different areas of specialization, and we see that all around. Not all creative people fit in advertising and not all film makers can make ads. Even amongst painters, not all painters can do portraits or landscapes. They may be exceptionally great abstract painters. Unless one is capable of wearing many hats, but that's an exception.

Corporate communications and Marketing folks think and write differently

There's a common misconception that needs to be addressed just in case you didn't see the difference. We tend to assume that anyone who has writing skills to address the masses can do both jobs- of Marketing as well as Corporate communications. So wrong! Corp comm people are different from Marketing folks simply because of the kind of functions they both handle and the purpose for which they write. Both possess the ability to write for the masses. Its the demeanor, style and approach they differ in.
Writing for Marketing material needs the creative jazz from magical mavericks. Conceptualizing and execution of ideas is the forte of people who have the ability to create a need, or lust factor for a product. The hyperactive, flamboyant marketing guys do not think in a straight-jacketed way and are always looking out for what's out there, what's exciting and engaging. There is a constant need to create a Unique Selling Proposition. There is a certain willingness to take risks and they want to work with new and various possibilities. They have an eye on competition, are constantly aware of the media, want to know what the other guys are doing, and how to beat their campaign some way.

Corp communications requires its writing to be as close as possible to the organization's voice, with least selling intent or jazz- to its stakeholders- its clients and employees. There is lesser scope for deviating from the tone and language of the company. The expressions and messages of the leadership to its people have to reflect in the writing style. They need to stick to facts and have to be careful not to go overboard. What they say in the public domain, or to its employees can be held against them with more severity. This writing style is for a more serious forum. Corporate communications does not attempt to sell or market anything.

So next time you think your Corp comm guy is not sending you exciting stuff or the Marketing guys are on a constant high when it comes to standard serious messaging, that's because they are attempting the others' work!

People with the same skillset excel in different areas of specialization, and we see that all around. Not all creative people fit in advertising and not all film makers can make ads. Even amongst painters, not all painters can do portraits or landscapes. They may be exceptionally great abstract painters. Unless one is capable of wearing many hats, but that's an exception.

Tuesday, May 29, 2012

A butterfly in a rainbow soaks the violet hue


A butterfly in a rainbow soaks the violet hue
Sun lit the greens and grass holds the due.
‘Serve up the cookies with jam and tea’
Said a rude rabbit hyper-actively.
‘We’ve waited a while for a beautiful day’
The horses neighed, all ready to play.
It was time for music and naturally,
Birds of paradise hummed whimsically,
‘Summon the flowers for a symphony
We’ll add the rhythm and harmony.’
Chameleons and snails took their time,
On a day like this, to hurry was a crime.
The caterpillar volunteered emphatically...
he took the dahlias to drum the leaves.
Its hollow stems made pretty good flutes,
The owls added with regular hoots,
Calla lilies made excellent trumpets,
thought the toads with bulbous throats.
The wicked cricket was watching this all,
Liked ruining parties; it was his call.
He landed in the midst with his Oleander helicopter,
‘All happy and celebrations and jubilations and songs,
Won’t last the day with ever-changing weather.’
In chorus, the ladybirds had to retort,
‘Go away you blasted spoilsport.’
They were backed by the flighty sparrow-
‘Nothing lasts forever we know.’
Hurricane tomorrow or rain or snow,
The earth has changed in a small duration,
We are these life forms on a similar probation!

A butterfly in a rainbow soaks the violet hue


A butterfly in a rainbow soaks the violet hue
Sun lit the greens and grass holds the due.
‘Serve up the cookies with jam and tea’
Said a rude rabbit hyper-actively.
‘We’ve waited a while for a beautiful day’
The horses neighed, all ready to play.
It was time for music and naturally,
Birds of paradise hummed whimsically,
‘Summon the flowers for a symphony
We’ll add the rhythm and harmony.’
Chameleons and snails took their time,
On a day like this, to hurry was a crime.
The caterpillar volunteered emphatically...
he took the dahlias to drum the leaves.
Its hollow stems made pretty good flutes,
The owls added with regular hoots,
Calla lilies made excellent trumpets,
thought the toads with bulbous throats.
The wicked cricket was watching this all,
Liked ruining parties; it was his call.
He landed in the midst with his Oleander helicopter,
‘All happy and celebrations and jubilations and songs,
Won’t last the day with ever-changing weather.’
In chorus, the ladybirds had to retort,
‘Go away you blasted spoilsport.’
They were backed by the flighty sparrow-
‘Nothing lasts forever we know.’
Hurricane tomorrow or rain or snow,
The earth has changed in a small duration,
We are these life forms on a similar probation!

Friday, May 18, 2012

Rising productivity and fun people at work


If you’re thinking this line of thought is not relevant in today’s tough times, well… restart, robot. Rising productivity and fun people at work have much more brewing than you think and dismiss quickly.
These are tough times, of extracting more from work hours of fewer people to manage. But we go wrong somewhere- not in what we do, but more in what we don’t. We recruit the best people, spend a considerable wad on infrastructure and training, yet the team glue is not strong enough. High attrition ails the best and biggest of corporations. Why?
Increasing dehumanization of our society, a self-centered approach at the workplace, constantly being hypnotized by screens and devices, higher expectations from superiors and other reasons for stress create negativity at work. We like to think of ourselves as a team of high performers who working seriously to achieve our targets. Alas we stay with ourselves, work in silos, put up a façade and at least pretend to respect each other and the hierarchy. In time we have (d)evolved into ambitious, articulate and ruthless people who measure performance according to scales which have been passed down from bigger desks. In time, everyone agrees to these methods because it demands the least bit of people-engagement or interaction. Emails, SMS and plasma videos are supposed to aid communication within people, not replace it. Sadly, we have become the robots we feared in sci-fi stories!
Dost, your IQ will get you a job. Your Emotional Quotient sustains it. Shooting off excessive emails, avoiding small chats with colleagues, meeting people only for work issues, constantly chasing targets only reduces EQ drastically. Its seems ok when we do it, but are sickened when others do the same thing.
This is where fun people come in. They see more than the machines, understand people for who they are, and ensuing behavior increases productivity- the Holy Grail. But fun people are misjudged a lot. They may not have the tact which more diplomatic people possess. It’s not always that fun people can hold back a natural flow of thought, words and actions. But that’s the charm of fun people. They are not bounded by codes of conduct so much. Lovers of life can be tamed by PowerPoint as much as a free bird can be lured in by screensavers. When they see a workplace lose its people touch, they quit; because for them, there’s more to life than just earning a salary. Enslaved is the man who sees no more beyond FYA messages.
So how do you become a fun person without pretending to be one? Here goes. Smile at least once when people walk upto you. If you’re averse to smiling, even a gesture that opens up conversation will do- like an extended hand. Turn and face people who talk to you. Reduce emailing. Call people back after get-togethers, meet remote teams. Chat up on stuff other than work, take people out for lunch (and don’t discuss work there). Write a note people want to hang onto, highlight good things people do. Reprimand in private, stop worrying about your own image too much. Let others hog the limelight. In fact, turn the limelight on others. There, 10 things that can help make a place more fun, and without losing your dignity. After spending decades of our lives working, we will not recall what we did so much as the people we worked with.
(10 tips are collected from observing very inspiring current as well as ex-colleagues)

Wordpress it is!

I have moved to Wordpress. After much introspection and discussion on what Blogger and Wordpress are capable of, I figured a one-stop shop...