As I packed my bags and headed for the metro station for my digital marketing classes, I thought to myself- how do I take all this content created on my blog over the last 11 years to a more visible platform? The answer arrived to me in class. First;y, move all my Blogger content to WordPress. Today. Add various other aspect, elements and functions to your content and increase the connect with various other similar content.
Lets hope that gets me somewhere.
The world has changed radically from Web 1.0 days. Behaviors are captured, calculated, index and monetized quicker and purposefully. One's entire purpose of creating any content has to have a target audience, recall value, brand building and call for action to end the message. Then you go back to bringing the targeted audience back to you with engaging content, feedback and action on the engagement.
Looking at the increasing alienation of people and yet interconnected behavior, your infrastructure needs to work double time to know what to do with all that information. Your writers need to create smart, engaging content, your coders should know what structure to create and your business development guys should be creative and opportunistic to know how to expand into areas that can capture more.
Since I have also started learning to code on codeacademy.com, I now understand the structure of a page a bit more than before. But it all boils down to interesting stuff. Look at what Scoop Whoop is doing. They post interesting content which ends with a linked ad. That is content targeted at a product. The teams that create these pages have talented copy writers just developing content thats light on text; in fact barely more than 100 words on the entire page, lots of pictures and interesting captions. You click on interesting, trending content that takes you to the page where the ads are placed.
All content has to be made readable by Google's crawlers. So the limelight gets turned away Adobe Flash - which was a must have skill back in the early 2000s. The way ahead is structured, relevant content in responsive pages.
This article is written during my digital marketing course from Edupristine. The 12 classes are being conducted in Connaught Place next to Regal Cinema hall on Sundays. Other classmates work in Kart Rocket and Exhibitions India. There is way too much going on out there to ignore.
Lets hope that gets me somewhere.
The world has changed radically from Web 1.0 days. Behaviors are captured, calculated, index and monetized quicker and purposefully. One's entire purpose of creating any content has to have a target audience, recall value, brand building and call for action to end the message. Then you go back to bringing the targeted audience back to you with engaging content, feedback and action on the engagement.
Looking at the increasing alienation of people and yet interconnected behavior, your infrastructure needs to work double time to know what to do with all that information. Your writers need to create smart, engaging content, your coders should know what structure to create and your business development guys should be creative and opportunistic to know how to expand into areas that can capture more.
Since I have also started learning to code on codeacademy.com, I now understand the structure of a page a bit more than before. But it all boils down to interesting stuff. Look at what Scoop Whoop is doing. They post interesting content which ends with a linked ad. That is content targeted at a product. The teams that create these pages have talented copy writers just developing content thats light on text; in fact barely more than 100 words on the entire page, lots of pictures and interesting captions. You click on interesting, trending content that takes you to the page where the ads are placed.
All content has to be made readable by Google's crawlers. So the limelight gets turned away Adobe Flash - which was a must have skill back in the early 2000s. The way ahead is structured, relevant content in responsive pages.
This article is written during my digital marketing course from Edupristine. The 12 classes are being conducted in Connaught Place next to Regal Cinema hall on Sundays. Other classmates work in Kart Rocket and Exhibitions India. There is way too much going on out there to ignore.
No comments:
Post a Comment