Tuesday, December 09, 2014

Digital marketing and us

So we are in this pseudo-socio world where we live with our own reflections more than anything else. While we are too engrossed with ourselves, there are people out there monetizing our self-worship. The more you post about yourself and the more people respond to your posts, the more accurate gets the sellers' search for their target audience. It has been proven that the more you visit Facebook, the more you spend randomly. Looking at others' happiness makes you want to buy things to stay equally happy.

Things you search for, but may not buy gets retargeted at you. Search and ye shall find. Retarget and ye shall sell eventually. All Google is concerned with now, is to make you buy as much, and Amazon is its direct competition. All creative efforts today from writing, designing, coding, editing, and photography are focussed on just one goal - to make you splurge. And all of a sudden all our purchases are necessary and crucial. The writers' catchy phrases need to be engaging, the designer makes sure that your scrolling brings forth the eye candy, the coders bring the meta tags to the first page and the photographers get the right light falling the product. Thats a lot of talent aimed at one purpose and they will not fail. Take a look at this sponsored page by Royal Stag. The content has been created entirely for the ad placed at the bottom of the page.

More on this later. Its time for me to figure out my <em> html code and tags </em>.

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