Desi Belly

It's been a while since I got my hands wet with the whole brand-building exercise, typically for start-ups. Since I work full time now with a company, the good ol' days of logo design for clients is a distant memory. The whole exercise of understanding the venture and the entrepreneurial passion that drives it, to getting on the drawing board with the initial scribbles, then finishing off for the marketing material is one selfish, hedonistic journey I can never get enough of. So when a school friend was setting up his own take-home delivery service, designing the logo was an offer I couldn't refuse. I happily put on my logo design apron.

Desi Belly means 'local (Indian) stomach', to translate it literally. This kitchen specializes in chicken and other vegetarian dishes with rotis and salad as accompaniment. The cooking is done in packaged water, so rest assured there. Captain Puneet Singh Lamba, who created Desi Belly, has been sharpening his culinary skills since his army days and has been feeding us his concoctions for the past few years. With a full stomach, I have ever since polished off my plate with whatever was served! If you live in Gurgaon (Haryana, India) do call up Desi Belly on these cell numbers, 8459988888 / 8459088888 for a great meal. Bon Appétit!

Here's how this lovely project started-

..and the menu, monsieur!

Desi Belly

It's been a while since I got my hands wet with the whole brand-building exercise, typically for start-ups. Since I work full time now with a company, the good ol' days of logo design for clients is a distant memory. The whole exercise of understanding the venture and the entrepreneurial passion that drives it, to getting on the drawing board with the initial scribbles, then finishing off for the marketing material is one selfish, hedonistic journey I can never get enough of. So when a school friend was setting up his own take-home delivery service, designing the logo was an offer I couldn't refuse. I happily put on my logo design apron.

Desi Belly means 'local (Indian) stomach', to translate it literally. This kitchen specializes in chicken and other vegetarian dishes with rotis and salad as accompaniment. The cooking is done in packaged water, so rest assured there. Captain Puneet Singh Lamba, who created Desi Belly, has been sharpening his culinary skills since his army days and has been feeding us his concoctions for the past few years. With a full stomach, I have ever since polished off my plate with whatever was served! If you live in Gurgaon (Haryana, India) do call up Desi Belly on these cell numbers, 8459988888 / 8459088888 for a great meal. Bon Appétit!

Here's how this lovely project started-

..and the menu, monsieur!