The general elections currently underway have split friends and relatives in factions. This got me thinking about things I don't usually bother much with. Are we are currently in love with an image? If euphoria can still sway this country, how far have we come from 1991?
Of all the geopolitical elements that go into making decisions, keeping all biases aside, we could discuss three things before we vote for a leader- ease of doing business in India, euphoria in marketing a product, and finally, the janlokpal bill.
Firstly, ease of doing business. India lags behind African countries on the ease of doing business index - http://www.doingbusiness.org/data/exploreeconomies/india
If one looks at the main factors that pulls us down on this index, it boils down to getting approvals in starting a business, getting construction permits and electricity. Corrupt government officials are the gargoyles that guard this gateway. Multinational corporations keep aside bribe provisions as part of incorporation expenses. So corruption is undoubtedly the Achilles heel for the entrepreneurial spirit of India.
Euphoria in marketing- if a product has an emotional appeal attached to it, the product will sell on its own. It helps hide crucial faults or intentions because the visual alone helps win half the battle. We have seen this in the Hutch (now Vodafone) ads in which the adorable pug boosted the brand value. Those ads sold pugs for Rs.50,000 a pup.
Janlokpal bill - that elephant in the room everyone wished wouldn't look at them. The first line in the agenda could be the only reason any politician would make sure it does not come in force. 'If a politician or government official is found guilty of corruption, he will lose his job, go to jail and his property would be confiscated- without government permission.' Ouch. Now that hurts the very purpose of getting into politics.
Its difficult to get a majority on anything nowadays. So go ahead and disagree, without a bias against a coughing candidate. C'mon... Now that's petty.
Of all the geopolitical elements that go into making decisions, keeping all biases aside, we could discuss three things before we vote for a leader- ease of doing business in India, euphoria in marketing a product, and finally, the janlokpal bill.
Firstly, ease of doing business. India lags behind African countries on the ease of doing business index - http://www.doingbusiness.org/data/exploreeconomies/india
If one looks at the main factors that pulls us down on this index, it boils down to getting approvals in starting a business, getting construction permits and electricity. Corrupt government officials are the gargoyles that guard this gateway. Multinational corporations keep aside bribe provisions as part of incorporation expenses. So corruption is undoubtedly the Achilles heel for the entrepreneurial spirit of India.
Euphoria in marketing- if a product has an emotional appeal attached to it, the product will sell on its own. It helps hide crucial faults or intentions because the visual alone helps win half the battle. We have seen this in the Hutch (now Vodafone) ads in which the adorable pug boosted the brand value. Those ads sold pugs for Rs.50,000 a pup.
Janlokpal bill - that elephant in the room everyone wished wouldn't look at them. The first line in the agenda could be the only reason any politician would make sure it does not come in force. 'If a politician or government official is found guilty of corruption, he will lose his job, go to jail and his property would be confiscated- without government permission.' Ouch. Now that hurts the very purpose of getting into politics.
Its difficult to get a majority on anything nowadays. So go ahead and disagree, without a bias against a coughing candidate. C'mon... Now that's petty.
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