A few years back I did a course on 3d animation and film editing from a local institution. Here, we learned about high-end software, special effects and tips, and about computers that are needed to help execute ‘cutting-edge’ effects. Today, all those things are outdated. What stays with me though are the discussions we had with the faculty which still holds in this fickle, tech infested world.
The main thing we talked about was the creative process. Eccentric ways that make the mind conjure ideas, what others add to it, and how all this gets translated to paper and then machines. We talked about inspiration- what travelling does as an input, great food, interesting people, wacky things children say, funny pets’ behavior and the world in general around us. We discussed a major component about the creative process- brainstorming. This is also the first stage of any venture.
There’s pre-production, production and finally post-production – three main stages of film-making, but we’ll take this forward to making any marketing material. My mentors argued that the pre-production stage is where all the efforts should be concentrated on. That’s where the entire team gets clarity on the final product. What we create in collaboration is much greater than the sum of our parts. If we all align on a single idea, our individual efforts will take the product way beyond our own expectations.
Today, these thoughts have become idealistic. Our timelines have become so demanding that even the thought of brainstorming has become a luxury. What is sadder is that the products we create in this hurry remains unappealing and average. I’ll be glad if you have a culture in your workplace where you are able to have brainstorming sessions for the products you intend to create. The more inclusive your approach is, further everyone goes.
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