space, time and design

if the shelf life of a document is one year or more, then it makes sense to give it 2 months to design it, example, a coffee table book or novel. In a case where it's just 1 day or a week, like a concept note for a training, then it doesn't make sense to give it more than a day to design. Now let's talk about case number one :). This is when one can indulge in layouts colors, icons, fonts, pictures, continuation to the back page... oh love love love!