Wordpress it is!

I have moved to Wordpress.
After much introspection and discussion on what Blogger and Wordpress are capable of, I figured a one-stop shop was needed instead of multiple links. What's wonderful about Wordpress is that everything I've blogged till now has been archived in a link, which is pretty cool.

See you there.

Digital marketing and us

So we are in this pseudo-socio world where we live with our own reflections more than anything else. While we are too engrossed with ourselves, there are people out there monetizing our self-worship. The more you post about yourself and the more people respond to your posts, the more accurate gets the sellers' search for their target audience. It has been proven that the more you visit Facebook, the more you spend randomly. Looking at others' happiness makes you want to buy things to stay equally happy.

Things you search for, but may not buy gets retargeted at you. Search and ye shall find. Retarget and ye shall sell eventually. All Google is concerned with now, is to make you buy as much, and Amazon is its direct competition. All creative efforts today from writing, designing, coding, editing, and photography are focussed on just one goal - to make you splurge. And all of a sudden all our purchases are necessary and crucial. The writers' catchy phrases need to be engaging, the designer makes sure that your scrolling brings forth the eye candy, the coders bring the meta tags to the first page and the photographers get the right light falling the product. Thats a lot of talent aimed at one purpose and they will not fail. Take a look at this sponsored page by Royal Stag. The content has been created entirely for the ad placed at the bottom of the page.

More on this later. Its time for me to figure out my <em> html code and tags </em>.

Digital marketing

As I packed my bags and headed for the metro station for my digital marketing classes, I thought to myself- how do I take all this content created on my blog over the last 11 years to a more visible platform? The answer arrived to me in class. First;y, move all my Blogger content to WordPress. Today. Add various other aspect, elements and functions to your content and increase the connect with various other similar content.
Lets hope that gets me somewhere.

The world has changed radically from Web 1.0 days. Behaviors are captured, calculated, index and monetized quicker and purposefully. One's entire purpose of creating any content has to have a target audience, recall value, brand building and call for action to end the message. Then you go back to bringing the targeted audience back to you with engaging content, feedback and action on the engagement.

Looking at the increasing alienation of people and yet interconnected behavior, your infrastructure needs to work double time to know what to do with all that information. Your writers need to create smart, engaging content, your coders should know what structure to create and your business development guys should be creative and opportunistic to know how to expand into areas that can capture more.

Since I have also started learning to code on codeacademy.com, I now understand the structure of a page a bit more than before. But it all boils down to interesting stuff. Look at what Scoop Whoop is doing. They post interesting content which ends with a linked ad. That is content targeted at a product. The teams that create these pages have talented copy writers just developing content thats light on text; in fact barely more than 100 words on the entire page, lots of pictures and interesting captions. You click on interesting, trending content that takes you to the page where the ads are placed.
All content has to be made readable by Google's crawlers. So the limelight gets turned away Adobe Flash - which was a must have skill back in the early 2000s. The way ahead is structured, relevant content in responsive pages.
This article is written during my digital marketing course from Edupristine. The 12 classes are being conducted in Connaught Place next to Regal Cinema hall on Sundays. Other classmates work in Kart Rocket and Exhibitions India. There is way too much going on out there to ignore.

Digital marketing

As I packed my bags and headed for the metro station for my digital marketing classes, I thought to myself- how do I take all this content created on my blog over the last 11 years to a more visible platform? The answer arrived to me in class. First;y, move all my Blogger content to WordPress. Today. Add various other aspect, elements and functions to your content and increase the connect with various other similar content.
Lets hope that gets me somewhere.

The world has changed radically from Web 1.0 days. Behaviors are captured, calculated, index and monetized quicker and purposefully. One's entire purpose of creating any content has to have a target audience, recall value, brand building and call for action to end the message. Then you go back to bringing the targeted audience back to you with engaging content, feedback and action on the engagement.

Looking at the increasing alienation of people and yet interconnected behavior, your infrastructure needs to work double time to know what to do with all that information. Your writers need to create smart, engaging content, your coders should know what structure to create and your business development guys should be creative and opportunistic to know how to expand into areas that can capture more.

Since I have also started learning to code on codeacademy.com, I now understand the structure of a page a bit more than before. But it all boils down to interesting stuff. Look at what Scoop Whoop is doing. They post interesting content which ends with a linked ad. That is content targeted at a product. The teams that create these pages have talented copy writers just developing content thats light on text; in fact barely more than 100 words on the entire page, lots of pictures and interesting captions. You click on interesting, trending content that takes you to the page where the ads are placed.
All content has to be made readable by Google's crawlers. So the limelight gets turned away Adobe Flash - which was a must have skill back in the early 2000s. The way ahead is structured, relevant content in responsive pages.
This article is written during my digital marketing course from Edupristine. The 12 classes are being conducted in Connaught Place next to Regal Cinema hall on Sundays. Other classmates work in Kart Rocket and Exhibitions India. There is way too much going on out there to ignore.

Pink sky

Pink sky. Does it exist?
Do get out more, put it on your list.

Hit the highway. Stop. Look up at the big blue.
No, it is not violet enough. Keep going.
Slow down.
What do you hear?
Cattle in the fields or battle in your deals?
Move.

Keep rolling.
Lessen the possessions. Let go.
Stop. Reverse.
...to where people are sitting together, wherever
Watch them converse.
Laughing, joking, living. Keep driving.

Is the most beautiful thing the earth? River and trees?
Ok now, we are getting somewhere… Jeez!

Ask for directions. Not because you need directions.
Just look at faces and a trace of humanity surfaces.

Talk. Wait till that battery drains. Put it away.
Talk a little more, with someone.

Lie down on the grass, rock or sand.
Think of nothing but the moment at hand.

The sky should tell you what you missed. You should be pissed.
Stare at the stars, think of Mars. Not the scars, but moments of ours.

Pink sky. Up there.

Pink sky

Pink sky. Does it exist?
Do get out more, put it on your list.

Hit the highway. Stop. Look up at the big blue.
No, it is not violet enough. Keep going.
Slow down.
What do you hear?
Cattle in the fields or battle in your deals?
Move.

Keep rolling.
Lessen the possessions. Let go.
Stop. Reverse.
...to where people are sitting together, wherever
Watch them converse.
Laughing, joking, living. Keep driving.

Is the most beautiful thing the earth? River and trees?
Ok now, we are getting somewhere… Jeez!

Ask for directions. Not because you need directions.
Just look at faces and a trace of humanity surfaces.

Talk. Wait till that battery drains. Put it away.
Talk a little more, with someone.

Lie down on the grass, rock or sand.
Think of nothing but the moment at hand.

The sky should tell you what you missed. You should be pissed.
Stare at the stars, think of Mars. Not the scars, but moments of ours.

Pink sky. Up there.

Strong processes, better people

Its been 4 years since I completed a course in Lean Six Sigma with Benchmark. Apart from the course-ware, things we discussed in the class back then still hold strong. 
We discussed the importance of setting up strong processes in particular; that enable success paths for companies. The stronger the process, the less we depend on particular talented individuals.

Our faculty Mr Vishwadeep Khatri gave an example of China at the Olympics. China wins most medals, yet we do not hear of a particular superstar; like Micheal Phelps from US or Usain Bolt from Jamaica. That's because China's selection process enables more people to achieve their potential, thereby removing the dependence on a few talented individuals. This way, China wins over a period of many years and not just at a particular event or because of special talent.

The stronger the processes, the less we depend on individuals who may leave the company and bring the house down with them. So if you are a talented individual, then make others in your team as able as you are and let them go beyond. Create the culture wherein anyone can achieve more.

Very proud to be with Benchmark. Here's my spot there- http://students.benchmarksixsigma.com/competitve-edge/